Impressionist Jon Culshaw has been impersonating famous faces from the world of sport to raise awareness of the alarming odds of getting prostate cancer.
Prostate cancer kills one man every hour and the number of men with the disease is rising at an alarming rate.
It is already the most common cancer in men, but is predicted to become the most common cancer of all in the UK by 2030.
And due to a prolonged period of under-investment on research, diagnosis and treatment is still decades behind other cancers, according to campaigners.
Culshaw will appear on screens as football manager Harry Redknapp, racing pundit John McCririck and Italian sports journalist Tiziano Crudeli.
Three adverts, created by Prostate Cancer UK, involve various betting scenarios that include spoofs of well-known Ladbrokes and Bet 365 adverts to warn men that the likelihood of getting prostate cancer is 8 to 1.
Prostate Cancer UK aims to reach more than one-third of men over 45 through the campaign.
It coincides with the launch of the Sledgehammer Fund fronted by comedian Bill Bailey which runs until March.
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