Fashion retailer Republic has gone into administration, putting 2,500 jobs at risk.
It has already made 150 employees at the head office in Leeds redundant.
The firm, which operates 121 stores across the UK with a stronger presence in the north of the country, has appointed administrators Ernst & Young to sell the business while it continues to trade.
So-called onesies were popular at Christmas Republic is owned by private equity firm TPG.
The investment firm's website still promotes Republic as "one of the United Kingdom's top young adult fashion retailers".
Staff tweeted a message after the move to administration.
It said: "Sadly #Republic is now in the hands of Administrators. We did all we could but it's simply too tough out there. Thanks for your support."
On Tuesday, Sky News City Editor Mark Kleinman revealed the retailer was poised to enter administration.
But hours later it still promoted itself as a viable concern with a tweet about its all-in-one outfits.
The tweet said: "We are indeed your one stop Onesie shop. And if you play our #RepublicRomance game you can get 10% off."
Hunter Kelly, head of corporate restructuring team at Ernst & Young, said: "Republic suffered poor trading results in the autumn, and whilst sales picked up in December there has been a sudden and rapid decline in sales in late January.
"The impact on cash flows has resulted in the business being unable to continue to operate outside of an insolvency process."
Republic began as a men's denim retailer in 1986 under the Best Jeans brand, and sells brands including Diesel, Firetrap and G-Star Raw.
Republic's demise is the latest in a string of British high street casualties in the last six months.
Music and entertainment retailer HMV, DVD rental firm Blockbuster and camera specialist Jessops have all gone into administration this year.
In October, electricals chain Comet also called in administrators.
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