David Beckham Helps Launch Sky Academy

David Beckham has helped unveil the Sky Academy, which aims to create opportunities for one million young people by 2020.

The academy will work to support up-and-coming talent and inspire under-25s across Britain and Ireland through a range of initiatives, such as providing role models from television, sport and the arts.

Beckham, as Sky Academy ambassador, is heading up a team of top athletes, including Jessica Ennis-Hill, Darren Campbell and dancer Ashley Banjo, for the project.

"Mentors and role models have always been important to me," said Beckham.

Ennis-Hill is a Sky Sports Living For Sport ambassador

"When I was young, they helped me to believe in myself and gave me the confidence to follow my dreams. That's what Sky Academy will do and I'm excited to be a part of it."

The football star joined chief executive Jeremy Darroch for the unveiling at the Sky Studios in West London, where the academy will be based.

Mr Darroch said: "Building skills and nurturing talent are vital not just for business success, but for society as a whole.

"A generation has been born since Sky's launch and, as we look ahead to our 25th anniversary next year, we want to use our position as a successful company to support young people across Britain and Ireland.

"Sky Academy will create exciting opportunities to inspire young people and help them build skills and experience.

"We'll use our strengths as a leading media and technology company and work with inspirational role models to get people involved and make a lasting impact."

The academy includes a skills studio, where young people will learn to use state-of-the-art technology by going behind the scenes at Sky.

It will also incorporate Sky Sports Living for Sport, a schools-based initiative that for 10 years has been using sports stars and skills teaching to help motivate young people and increase their confidence.

The academy will also offer a range of scholarships for emerging talents in the sporting and creative fields.

:: For more information, go to www.sky.com/academy

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