By Katie Spencer, Sky News Reporter
Growing calls for e-cigarettes to be banned in public risk sending smokers back to tobacco, an industry expert has told Sky News.
Michael Clapper, chairman of the Electronic Cigarette Industry Trade Association, has warned that companies which are introducing bans are being "short sighted".
"There's a very real danger that you're going to send a lot of those people back to smoking," he said.
"We've got an NHS waiting list building up again thanks to smoking related illnesses and as far as businesses are concerned its short sighted of them because we know the science says they don't harm other people."
It's estimated there are two million e-cigarette users in the UK but increasingly public venues are now banning their use - from coffee shops like Starbucks through to pubs chains like All Bar One.
The public is largely supportive of the move. A recent poll by YouGov and The Sunday Times found 60% of people wanted bans in all public buildings.
While the smoke they produce may be an unsettling sight for non-smokers, the vapour given off is largely water.
Leading experts say the concentrations of carcinogens e-cigarettes contain aren't anywhere near as toxic as smoking and any toxins produced are too low to pose a significant health risk to others.
Shirley Cramer, from the Royal Society for Public Health, says it's easy to understand why some companies want stronger controls.
"Now, what we're seeing is this precautionary principle," she told Sky News.
"Employers and people in transport are taking the line 'we banned tobacco, we're going to ban vaping because we don't know enough'.
"There will be more evidence [of their long-term effects] eventually but it's very interesting because if you've already banned it, would you un-ban it?"
The Vape Lab in London's Shoreditch is one venue where users are being encouraged to smoke e-cigarettes.
Pierre Durand, one of the coffee shop's founders insists, rather than ban e-cigarettes in public, it's non-smokers who need to learn more.
"There are many people that need to be educated because since it's a disruptive technology there's not much knowledge and people don't know everything they should know," he said.
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