Miliband's Approval Ratings Hit All-Time Low

By Sophy Ridge, Political Correspondent

Ed Miliband's approval ratings are at their lowest ever level, according to a YouGov poll.

The Labour leader is now less popular than Nick Clegg, with a net approval of minus 55.

The Liberal Democrat leader has a net rating of minus 54, and David Cameron's is minus 14.

Despite the poll's findings, the shadow home secretary Yvette Cooper told Sky News she believes Mr Miliband is doing a "good job" and has brought the party together with his policies around the cost of living crisis.

When it comes to poll ratings, Mr Miliband consistently underperforms compared to his party, while Mr Cameron does the opposite.

One polling expert said: "People vote Labour in spite of Miliband, whereas people like Cameron in spite of the Conservatives."

However, Labour has more reason to be concerned about Mr Miliband's poor ratings now than at any time before.

MPs and activists have – to some extent – accepted their leaders poll ratings because they believe the numbers stack up when it comes to the next election.

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Gallery: The Gaffes of Ed Miliband

2011: Sky News films Ed Miliband travelling in first class, even though his staff have removed the seat covers so as to not arouse suspicion.
2011: Ed forgets the name of the three Scottish Labour candidates (L-R Tom Harris, Johann Lamont and Ken Macintosh.
2012: In a tweet paying tribute to the late Bob Holness, Ed Miliband misspells blockbusters as 'blackbusters'.
2013: Ed pays tribute on Twitter to retiring Man Utd manager Sir Alex Ferguson, some users interpret this as an obituary.
2014: Ed does not know how much he spends on his weekly shop and does not know the average spend for a family.
2014: Whilst talking to a local radio journalist in Swindon, Miliband cannot name a Swindon councillor.
2014: Miliband is derided when stills and video of him eating a bacon sandwich emerge.

By getting out their core vote, and picking up votes from disgruntled Lib Dems, they believe Labour has a good chance of being in power next year.

However, some of those traditional supporters may not be as reliable as Labour hope.

A recent poll by Ipsos Mori/STV found the SNP were on 52%, with Labour on 23%. That would suggest the SNP gaining 54 seats at the next general election – up from the six they hold now.

It would be disastrous for Labour – they would lose 36 seats, keeping hold of just four.

That poll still sounds like a worst case scenario, and most experts still think Labour will do significantly better in Scotland in 2015.

However, as alarm bells go, it's massive.

The SNP's damage to Labour could equal or exceed UKIP's effect on the Tories.

Nigel Farage's party may get more media attention, but the SNP could be more significant in May next year.

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